Joining the leagues of Versace for H&M and Missoni for Target, Jason Wu has now created a diffusion line for the ever-popular retail chain.
Several days ago, actresses and socialites such as Chloe Moretz and Blake Lively appeared at the private launch event at Skylight SOHO in New York City. Real Housewives of New York starlet Kelly Bensimon (my personal favorite RH season) and Emmy Rossum also made appearances at the launch.
Wu’s line includes hints of classic navy and white symmetrical pieces along with bold pops of color. To me, Jason Wu’s diffusion line will add a new sense of excitement to the cold Ohio weather we’re bound to have.
By performing some of my own research on the Web, I found that his pieces range from 19.99 to $59.99, including accessories. To finally be able to afford designer looks (comparable to those of January Jones, Michelle Obama and Diane Kruger) is a dream come true!
The collection debuts at Target stores and online from Febr. 5 through March 6.
In an interview with Women’s Wear Daily, Wu described his line’s purpose: “This partnership offers an exciting opportunity for me to interpret my aesthetic into a collection made for a broader market…It was very interesting for me to translate my signature touches into a more affordable collection without compromising design and sophistication.”
Jason Wu and Missoni have most definitely pleased customers and impulse buyers of Target. My next wish for Target is a Stella McCartney or Marc Jacobs diffusion line. A girl can dream!
Photo courtesy of Target/MCT
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