Archive for March 30, 2012

All-Powerful Proenza

Written by Alex. Posted in Trends

If you’ve ever seen the documentary entitled “Seamless,” a film by Douglass Keeve, you would know how Proenza Schouler started from the ground up.

As an avid user of Netflix, I found myself browsing the endless categories of movies and TV shows when I stumbled upon “Seamless” this past summer.

I was instantly amazed at the history behind each designer’s story and strife. If you are as fashion-conscious as I am, and are always willing to learn, you’ll want to check out as many fashion documentaries as you can! I love dusting off my old “September Issue” DVD and relearning how Anna Wintour got her start as the Editor of Vogue.

Proenza Schouler designers Jack McCollough and Lazaro Hernandez are now showcasing handmade fabrics in their fall-winter 2012 runway collection (as featured above!). This year, their collection is said to hold an “urban warrior” theme, and I am overly excited to see what these men have in store for consumers.

I’ve been a huge fan of Proenza Schouler for a long time now, and I especially enjoy its sense of youth and flexibility. The brand is on the rise because of the influential individuals that carry it. This month, the CFDA, Council of Fashion Designers of America, awarded McCollough and Hernandez with the privilege of becoming finalists in their annual competition.

This level of prestige seems to be a regular accomplishment for the designers! In 2012, they are up for Women’s Wear Designer of the Year and Accessory Designer of the Year.

For their fall-winter collection, I noticed a lot of oversized outerwear, wide-leg trousers, sporty chic trends, draping, wrap skirts, and much more. Prices ranged from $175 to $8,850. By being compared to as a “young Marc Jacobs” in the industry, the duo continues to combine prints and use their textile knowledge in order to succeed. With their youth nearly behind them, the men of Proenza Schouler continue to steal the spotlight.

Have you heard of Proenza Schouler in the news lately? How have you enjoyed their most recent fashion shows? I would love to hear your runway feedback!

Proenza Schouler remains one of my favorite young American designers, and the work ethic of the two designers behind this brand definitely shows. I’ll leave you all with a laughable quote from Lazaro Hernandez, stating his opinions on his work: “I often wonder, sometimes I think the people who buy our clothes live in a parallel universe. Hell, we can’t even afford our clothes.” Lazaro, I would love to buy your clothes!

— Alex


Photo courtesy of Carolyn Cole/Los Angeles Times/MCT Campus.