Focus on Fashion Fitness
Here at Blitz we believe when you look great you feel great. So why not carry this concept to the gym?
Fashion fitness apparel is a booming business as women are taking control of their health and refusing to sacrifice on style.
Fitness wear that is flattering and provides the support and functionality you need can greatly increase the success of your workout.
Everyone has those areas that we’d love to keep concealed, so look for pieces that minimize those areas while accentuating your best features. Seek colors and styles that you would gravitate toward in your everyday wardrobe in order to be both comfortable and confident when your feet hit the treadmill.
Sweat it out in style with the help of these retailers!
lululemon
Lululemon athletica is a fitness apparel label specializing in technical fabrics. Lululemon has created and patented a number of fabrics that serve to wick away moisture, keep out bacteria and odor and maintain a cool, comfortable feel not just for the workout but for the life of the garment.
Lululemon allows consumers to search by what suits them, including specific pieces for hot yoga, cycling and night running. Safety is a big concern of the brand, with many pieces offering unique reflective fabrics for night running.
By infusing technology with fashion, lululemon has created a futuristic, feminine approach to fitness.
If you’re lucky enough to live by a lululemon retailer, be sure to check out the complementary in-store yoga sessions and other fitness and goal setting events.
Pieces to check out:
Speed Squad Skirt
Star Runner Pullover
See Me Run Brooch
15Love
15Love is a Los Angeles based brand that puts the emphasis on versatility, featuring countless options to pair with their bright, colorful collection. For those creative individuals who really want to express themselves at the gym, 15Love offers 21 different straps in various colors and patterns to accent their tanks and sport bras. Simple silhouettes in basic colors allow the customer to mix and match an assortment of straps to each look.
Pieces to check out:
Ruffle Skort
Switch-Fit Straps
Flare Tank
GapFit
The Gap brand brings their classic appeal to fitness wear, creating a line that offers simple pieces in a variety of fun colors. Sharing the concept of various fits in jeans, GapFit offers five different fits in its exercise pants: gbalance, gflex, gfast, gdance and gstretch. Each fit is geared toward a different activity and aims at providing the customer with the best option for their individual workout. GapFit provides excellent fitness basics at affordable prices.
Pieces to check out:
gFast Tri-Color Capris
Breathe Heathered Tank
Other great fashion fitness options include VSX – Victoria’s Secret Sport, Athleta and Electric Yoga.
—Annie
Top left photo by Christian Gooden of the St. Louis Post-Dispatch/MCT
Bottom right photo by Michael Goulding of The Orange County Register/MCT
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Tags: Annie
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