I definitely believe that being a smart shopper involves some level of intuition. Being stuck in fashion-follower Ohio, we as consumers are subject to lacking access to trends until the latter end of their peak in the market. Us fashion savvy shoppers don’t mean to get so far behind, but it’s the target market we fall into considering our geography.
With this, it is important to be aware of the lifespan of a trend. Why drop a wad of cash on something that will be out of style in a month? It’s not that the trend may really be a fad, it just may have hit its peak a year ago, and our market accepted it too late in its cycle.
The perfect example of this is neons. The bold colors were hot this past spring and summer, but the trend first made an appearance in September 2007 in the runway shows of Louis Vuitton, Anna Sui and Marc Jacobs. Five years later, and I just picked up a bright teal cross-body from H&M in May. However, I’m glad that that was the only neon piece I invested in.
Looking at trend forecasts for Spring-Summer 2013, neons are fading into a more muted palette, with bright colors becoming more subdued and water based, such as burnt oranges and deep teals. So for those of you picking up neon pieces just now, I would probably try and find that receipt ASAP.
The bottom line is that because of the market we live in, we are subject to be behind in the clothes we actually wear. While we may read about and know the latest trends, we don’t always have access to them. So know what trends are going to last for a while, and know which ones to pass on. If anything, focus on accessories incorporating the fading trend instead of buying full ensembles.
Shop smart, readers. Invest in pieces that you’ll be wearing for a while, and don’t hesitate to research what’s actually hot versus what is Ohio-hot before the next time you hit the mall.
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