Here at Blitz, we’re always fascinated by emerging companies that are changing the industry as we know it. It’s an added bonus when that company combines style, affordability and philanthropy in a high-quality product.
If you’ve ever left the optometrist ready to get a new pair of glasses, only to suffer from the staggering prices, Warby Parker is for you.
When Neil Blumenthal, Jeffrey Raider, Andrew Hunt and David Gilboa met in graduate school, they all found that they shared the common confusion at the outrageous prices of eyewear. Seeking to find answers to the sky-high price tags, the group analyzed the industry and using the information they found, they set out to develop a company that would redefine eyewear.
Warby Parker breaks free from the control of the eyewear industry by evading the industry giants and designer labels and by retailing their own products.
Warby Parker frames are vintage inspired with a chic, modern flair. The selection offers various colors, silhouettes and materials; there is something for every face shape and style preference.
Through avoiding the excessive licensing fees, Warby Parker is able to offer all of their frames for $95 including prescription lenses.
Have perfect vision, but still want to take advantage of the fantastic frames? Opt for the non-prescription sunglasses! (Prescription sunglasses are also available for $150)
If all of this doesn’t have you swearing off those designer labels on the side of your specs for good, for each pair of Warby Parker glasses purchased the company donates a pair to someone in need via nonprofit organizations.
Headquartered in NYC, Warby Parker currently has 13 showrooms across the U.S., including one right here in Ohio.
No showroom close to you? No worries. Warby Parker has an excellent Home Try-On Program where customers can select five frames to have shipped to their home. The customer can take five days to see which pair works for them, trying on the frames with different outfits and getting opinions from friends and family. Once decided, the customer simply ships the frames back and orders their favorite frame online. Now for the best part, the Home Try-On Program is completely free!
If you want a more instantaneous approach, Warby Parker also offers a Virtual Try-On feature on their website, where customers can upload a photo and digitally “try-on” various frames.
Next time you head to get a new pair of specs or sunnies, think twice about how much that little insignia at the side is costing you and look to Warby Parker for stylish, affordable frames!
Photos by Warby Parker/MCT
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