The Beauty and Brains of Birchbox

Written by admin. Posted in Beauty

Ever wish you could try the latest high-end beauty products without shelling out big bucks?  Don’t know where to begin with the countless products available?  Whether you see yourself as a beauty fanatic or feel lost simply standing in the cosmetics aisle, Birchbox, a young beauty-tech startup, can help.


The brains behind the business are Hayley Barna and Katia Beauchamp. Both Harvard Business School alumnae, the pair founded Birchbox in 2010 after being inspired by the relationship between Hayley and her best friend, and also Birchbox beauty editor, Mollie Chen. Hayley and Katia set out to help customers discover the best beauty products that work for them by providing assistance in editing the industry. By identifying a need in the online beauty market and combining a love for beauty products with a business background, Birchbox was born.

Box Basics

Birchbox is a subscription service that sends a box of four to five beauty samples once a month to members. For $10 a month, Birchbox customers get to sample high-end beauty products, tailored to their own personal tastes.

When registering for Birchbox, customers fill out a beauty profile identifying characteristics such as individual beauty style and skin type and tone. With this information, Birchbox creates a specialized monthly box that includes samples of skincare products, fragrances, cosmetics and one non-beauty item. Each box comes wrapped and contains a note that explains each product included.

Once you discover the products you love, head to the Birchbox Shop to purchase the full-size options. For each product purchased consumers earn points that can be collected to use on future purchases. Referring friends and reviewing products also earns customers points.

The element of surprise is one of Birchbox’s main points. Every month is something new, and customers never know what’s going to be in their box.  That perfect product may just be on its way right to your door.


To go along with the concept of discovery, Birchbox creates editorial content that will help subscribers learn how to use their products.  The brand creates a magazine, blog and countless videos to help members make the most out of each Birchbox.

While you’re anxiously waiting out the four weeks it takes to receive an invite, check out all of the wonderful beauty info that Birchbox offers.

Birchbox Magazine

Birchbox Blog

Birchbox Videos


Birchbox features top beauty brands including Benefit, Kiehl’s, Tarte, Philosophy and Sabon.  In addition to offering the best cosmetic brands, Birchbox creates great collaboration boxes, previously teaming up with Glamour, Teen Vogue and Gossip Girl.

Also look for Birchbox Man and the limited edition Birchbox Home for even more options!


Photos by Handout | MCT

Winter Boots

Written by admin. Posted in Shoes

Now that Kent has already had its first snowfall, it’s time to whip out the waterproof boots to keep your toes dry. I know that UGGs are pretty popular among many of us, but after a few years of experience, it is safe to say they aren’t exactly winter proof. I bought a pair of black UGGs, and they lasted me exactly one winter. The salt eats through the leather so easily, and I simply do not have time to run to Nordstrom’s repair shop and waste more money. If you are going to invest in a pair of UGGs, make sure to wear them outside when the weather isn’t wet! Here are some boots to keep your feet dry and toes happy.

This is the first year that I invested in a pair of waterproof snow boots. I can’t believe that this was my first year, but it was definitely worth it. I bought a pair of Merrell Barefoot Frost Glove shoes in the port royale color for $125. I absolutely love them and would recommend them to anyone who wants a pair of shoes that are comfortable yet practical.

I also bought another pair of winter boots last year. This pair isn’t as practical, but it is fashionable. These Anne Klein wedge winter boots look nice but aren’t as comfortable and waterproof as my Merrells. I bought this pair at Nordstrom Rack for about $15. These stylish, black wedges are nice to have when I need to dress up my outfit when going out in the cold.

So what pair will you get this season? I would recommend going through this short checklist in order to make use of your winter shoes for more than one season. Make sure to look for a pair of shoes that are:

1. Waterproof
2. Warm
3. Comfortable
4. Durable
5. Beautiful

Hope this helps and happy holiday shopping!



Fashion Blitz

Written by admin. Posted in Accessories, Holiday, The Blitz

Julia’s Pick

The holiday party season has officially begun. This means it is time to get your party looks together while the sales are hot. Charlotte Russe has an amazing variety of fierce holiday outfits for an even better price.

This week, I put together a look for the bold fashion leaders. I chose a navy blue lace button-up and tucked it into a pair of cocktail hot shorts covered in aqua, iridescent sequins. This outfit can be worn with a camisole or bandeau underneath, depending on the amount of coverage you desire. Mixing textures is a fun way to enhance your holiday style. Charlotte Russe has some spectacular deals going on right now, so don’t miss out.

Lace Button-Up Top, $22.99
Cocktail Hot Shorts, $15.00

Ashley’s Pick

For all things sparkly and ready for a night out, Charlotte Russe has a wide variety of options, from sequin-covered dresses to studded blouses. My favorite piece from my look this week was the cropped, zip-up bustier. The metallic tweed gives the top a wintery and holiday-appropriate feel.

The red color of the blazer signifies the coming season, which is why I chose it for a pop of color. The peplum-style leather skirt paired with the cropped top gives the illusion of an hourglass figure while still staying on trend. Finish off the look with holiday-inspired makeup and your festive party ensemble is complete.

Red Blazer, $38.99
Tweed Cropped Top, $10.00
Leather Peplum Skirt, $27.99

Megan’s Pick

When velvet popped up in the fall collections of Gucci, Dolce & Gabbana, Etro and Bottega Veneta, I instantly wondered how it would transition off the runway. Charlotte Russe hit the nail on the head with this body-con mini dress.

The velvet is a lustrous combination of black and blue, perfect for any holiday party. Because of the flattering fit of the dress, I opted for minimalistic styling and had fun with accessories. The black, studded slip-on sneakers and spike necklace give the look an edgy, ’90s grunge mood. If you’re looking for something more traditional, throw on your favorite blazer and a pair of heels for a glamorous holiday look.

Dress, $22.99
Shoes, $22.50
Purse, $14.99
Necklace, Stylist’s own

Modeled by Christi Russell
Clothes and accessories from Charlotte Russe